What to post when you have no listings

Four things that always work

• The market, locally. Not national headlines. What sold on which street and for how much against asking.
• Seller and buyer education. The questions you answer on every call. Answer one in public.
• The neighbourhood. The coffee place, the trailhead, the thing only someone who works here knows.
• You, occasionally. Not a motivational quote. The Sunday you drove back out for a lockbox code.