Training

Eight short pieces on being the agent they call.

Written for agents, not for software. Most of it is true whether or not you ever use this product. Brokerages are welcome to run it as their own program, under their own brand.

Start at the beginning

The case

Why the Just Sold beats the Just Listed

The one post almost nobody writes, and why it is the one that wins the next listing.

What to post when you have no listings

The weeks between deals are the ones that decide whether anyone remembers you.

Set up

Setting up your brand once

Ten minutes that every post afterwards inherits.

Sounding like yourself

What to hand over so the writing reads like you and not like everyone.

The habit

Your first listing, end to end

Address in, a week of posts out, about a minute.

The weekly twenty minutes

The habit that makes this work, and the reason it survives a busy month.

Doing it right

Fair housing, and the rules that actually bite

The short version of what will get you in trouble, and how to not do it.

Where to post, in order

Five surfaces, ranked by what they actually return for an agent.

Running this for a brokerage?

This program white labels. Your logo, your name, your intro, delivered to your roster as your training rather than ours. See how that works.